Privacy Policy — mellbet

1 Data We Collect

mellbet collects personal data from you in several ways: directly when you provide it during registration and account management, automatically as you interact with the platform, and from third-party payment providers when you make deposits or withdrawals. The categories of personal data we may collect include, but are not limited to, the following:

1.1 Identity & Contact Data

When you register a mellbet account, we collect your full legal name, date of birth, residential address (including district, city, and postcode within Bangladesh), email address, and a username chosen by you. This information is required to create and maintain your player account and to verify your identity as part of our Know Your Customer (KYC) process.

1.2 Financial Data

When you make a deposit or withdrawal on mellbet, we collect transaction-related data, including your bKash, Nagad, Rocket, or Upay mobile account number (in masked format), transaction reference numbers, deposit and withdrawal amounts in Bangladeshi Taka (BDT, ৳), and timestamps of all financial activity. We do not store full mobile banking PINs or passwords — those remain entirely within your payment provider's systems.

1.3 Identity Verification (KYC) Documents

As part of our age verification and anti-money laundering (AML) obligations, we may request and retain copies of identity documents including your National Identity Card (NID), passport, or birth certificate. These documents are stored securely and accessed only by authorised compliance personnel. Submitting KYC documents is a condition of processing withdrawals on mellbet.

1.4 Technical & Device Data

When you access mellbet, our servers and analytics systems automatically record certain technical information. This includes your IP address, device type and model, operating system and version, browser type and version, screen resolution, time zone (Bangladesh Standard Time, UTC+6), and unique device identifiers. This data helps us detect fraudulent access, prevent account takeover, and optimise the platform for the devices most commonly used by our players in Dhaka, Chittagong, Sylhet, and other regions across Bangladesh.

1.5 Behavioural & Usage Data

We collect data about how you interact with mellbet, including pages visited, games played (casino slots, live dealer, cricket sportsbook, virtual casino), bets placed and outcomes, session duration, click paths, and feature usage patterns. This data is used to personalise your mellbet experience and to improve the platform.

1.6 Communications Data

If you contact our customer support team via live chat, or communicate with us by email, we retain records of those communications including the content of messages, timestamps, and any attachments provided. These records allow us to resolve disputes, improve service quality, and maintain an audit trail of support interactions.

1.7 Data We Collect from Third Parties

We may receive personal data about you from third parties, including our payment processing partners (bKash, Nagad, Rocket, Upay), identity verification service providers, fraud prevention agencies, and our game software providers (including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming). Data received from these sources is used solely for the purposes of operating your mellbet account safely and fairly.

Data Summary Table

2 How We Use Your Data

mellbet processes your personal data only for specific, legitimate purposes. The following table sets out the primary purposes for which we use your data and the legal basis on which each processing activity relies.

2.1 Marketing Communications

mellbet will only send you promotional communications — including bonus offers, seasonal promotions tied to events like BPL cricket season, Eid, or Pohela Boishakh — if you have explicitly opted in to receive them during registration or via your account preferences. You may withdraw your consent to marketing communications at any time by updating your account notification settings or by contacting our support team via live chat. Withdrawal of marketing consent does not affect processing carried out for other purposes (e.g., transactional account emails).

2.2 Automated Decision-Making

mellbet uses automated systems to assist with fraud detection, AML screening, and responsible gaming monitoring. These systems may flag accounts for review or trigger automatic restrictions (such as temporary withdrawal holds) without human intervention at the point of the automated decision. Where a significant decision about your account is made solely on an automated basis, you have the right to request human review of that decision by contacting our customer support team via live chat.

3 Data Sharing & Disclosure

mellbet may share your personal data with the following categories of third parties in the following circumstances:

3.1 Payment Processors

To process deposits and withdrawals in Bangladeshi Taka (BDT), mellbet shares relevant transaction data and your masked mobile banking identifier with our payment processing partners including bKash, Nagad, Rocket, and Upay. These partners operate under their own privacy policies and are responsible for the security of data within their own systems. mellbet recommends that you review the privacy policies of your chosen payment provider directly.

3.2 Identity Verification Providers

To fulfil our KYC obligations, mellbet works with third-party identity verification service providers. Your name, date of birth, and identity document data may be shared with these providers for the sole purpose of confirming your identity and age. These providers are contractually bound to process your data only as instructed by mellbet and to maintain appropriate security standards.

3.3 Game Software Providers

mellbet delivers casino games and live dealer experiences through game software from established providers including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming. A limited set of technical data (such as session tokens and game transaction logs) may be shared with these providers for the purpose of operating game sessions and resolving game-related disputes. These providers do not receive your full personal identity data.

3.4 Fraud Prevention & AML Agencies

Where required by applicable anti-money laundering principles or where fraudulent activity is suspected, mellbet may share relevant financial and identity data with fraud prevention agencies or financial intelligence units. mellbet is legally obligated to report suspicious transaction activity where required, and such disclosures may be made without notifying you, as permitted by law.

3.5 Legal & Regulatory Disclosures

mellbet may disclose your personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, by a valid legal order, or to protect the rights, property, or safety of mellbet, its players, or the public. Where permitted, mellbet will notify you of any such disclosure request before complying.

3.6 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets involving mellbet, your personal data may be transferred to the acquiring entity as part of that transaction, subject to the acquiring entity maintaining equivalent data protection standards. You will be notified of any such transfer and of any material changes to how your data is processed as a result.

4 Cookies & Tracking Technologies

mellbet uses cookies and similar tracking technologies (including local storage, session storage, and pixel tags) to operate the platform, remember your preferences, detect fraud, and analyse how players interact with the site. By continuing to use mellbet, you consent to our use of cookies as described in this section.

4.1 Types of Cookies We Use

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Most modern browsers allow you to block or delete cookies, or to receive a notification before a cookie is stored. Please note that blocking strictly necessary cookies will impair the functionality of mellbet — you may be unable to maintain a logged-in session or complete financial transactions if these cookies are disabled. Blocking analytical or functional cookies will not prevent you from using the core platform.

4.3 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal feature. mellbet's platform does not currently alter its data collection behaviour in response to DNT signals, as there is no universally accepted standard for interpreting these signals. We continue to review this position as industry standards evolve.

5 Data Security & Retention

5.1 Security Measures

mellbet implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include Transport Layer Security (TLS/SSL) encryption for all data in transit between your device and our servers, AES-256 encryption for sensitive data fields stored in our databases, strict access controls ensuring that only authorised personnel with a legitimate operational need can access personal data, multi-factor authentication for all internal systems used to process player data, regular security audits and vulnerability assessments of the mellbet platform infrastructure, and dedicated fraud monitoring systems operating around the clock.

While mellbet takes these security obligations seriously, no platform operating over the internet can guarantee absolute security. You also play an important role in keeping your data safe — you should use a strong, unique password for your mellbet account and enable two-factor authentication (2FA) from your account security settings.

5.2 Data Retention

mellbet retains personal data for as long as your account is active and for a period thereafter as required by our legal and compliance obligations. The general retention periods we apply are as follows:

• Active account data: Retained for the full duration of your account relationship with mellbet.
• KYC & identity documents: Retained for a minimum of five (5) years following account closure, in line with applicable AML record-keeping principles.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction.
• Customer support communications: Retained for up to three (3) years from the date of each interaction.
• Analytical & behavioural data (anonymised): May be retained indefinitely in aggregated, anonymised form for platform improvement purposes.

Once the applicable retention period has expired and there is no ongoing legal or regulatory requirement to retain your data, mellbet will securely delete or anonymise your personal information.

5.3 Data Breach Notification

In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, mellbet will notify affected players without undue delay via the email address associated with their account. The notification will describe the nature of the breach, the categories and approximate number of individuals affected, the likely consequences, and the measures mellbet has taken or is taking to address the breach.

6 Your Rights & Choices

As a player whose personal data is processed by mellbet, you have a number of rights in relation to that data. mellbet is committed to respecting and facilitating these rights. To exercise any of the rights described below, please contact our customer support team via live chat and clearly state the right you wish to exercise along with sufficient information to identify your account.

6.1 Right of Access

You have the right to request a copy of the personal data mellbet holds about you, along with information about how that data is processed, the purposes for which it is used, and the categories of third parties with whom it is shared. We will respond to access requests within a reasonable timeframe, and at no charge for standard requests.

6.2 Right to Rectification

If any personal data mellbet holds about you is inaccurate or incomplete, you have the right to request that we correct or update it. You may be able to update certain account details (such as your email address or residential address) directly through your account settings. For changes to identity information that requires KYC re-verification, please contact support.

6.3 Right to Erasure

You may request that mellbet delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected, or where you withdraw your consent (for consent-based processing) and there is no other legal basis for continued processing. Please note that this right is subject to overriding legal obligations: mellbet is required to retain certain data (particularly KYC and financial records) for regulatory compliance periods even after account closure, and erasure requests cannot override these obligations.

6.4 Right to Restriction of Processing

In certain circumstances — such as while a dispute about the accuracy of your data is being resolved — you have the right to request that mellbet restricts the processing of your personal data. During a restriction period, we will continue to store your data but will not process it for other purposes without your consent.

6.5 Right to Data Portability

Where processing is based on your consent or on the performance of a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to request that we transmit it directly to another controller where technically feasible.

6.6 Right to Object

You have the right to object to mellbet processing your personal data where that processing is based on our legitimate interests. If you object, we will cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests. You have an unconditional right to object to processing of your data for direct marketing purposes at any time.

7 Third-Party Services

The mellbet platform integrates third-party services and technologies to deliver a complete gaming and betting experience to players across Bangladesh. This section describes the key third-party integrations and their data implications.

7.1 Game Providers

Live casino games, video slots, and virtual sports available on mellbet are powered by independently licensed game studios including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming. When you launch a game on mellbet, your browser or device establishes a connection with the game provider's servers. These providers may collect certain technical data (such as session tokens and game event logs) directly. mellbet does not control the data practices of game providers beyond the scope of contractual agreements; we encourage you to review each provider's privacy documentation where applicable.

7.2 Payment Providers

Deposit and withdrawal transactions processed via bKash, Nagad, Rocket, and Upay are subject to those providers' own terms of service and privacy policies. mellbet receives only the minimum transaction confirmation data necessary to credit or debit your mellbet account balance. Full payment credentials (mobile banking PINs, full account numbers) are never passed to or stored by mellbet.

7.3 Analytics & Performance Monitoring

mellbet uses internal analytics tooling to monitor platform performance and player engagement. Analytical data is collected in anonymised or pseudonymised form wherever technically feasible. mellbet does not currently share raw player behavioural data with third-party advertising or analytics platforms for cross-site tracking purposes.

7.4 Content Delivery Networks (CDN)

To ensure fast page load times for players across all regions of Bangladesh — including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar — mellbet delivers static assets (images, scripts, stylesheets) via content delivery network infrastructure. CDN providers may log technical request data (IP addresses, request timestamps) as part of standard network operations.

8 Policy Updates & Contact

8.1 Changes to This Privacy Policy

mellbet reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or business operations. The revised policy will be published on this page with the updated effective date clearly stated. For material changes — those that significantly affect how we collect or use your personal data — we will notify registered players via the email address associated with their account before the change takes effect. Your continued use of mellbet following notification of a material change constitutes acceptance of the revised Privacy Policy.

8.2 Governing Language

This Privacy Policy is written in English. In the event of any inconsistency between this English-language version and any translation, the English version shall prevail and be the governing text for all purposes.

8.3 Contacting mellbet About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way mellbet processes your personal data, please contact our customer support team. Our English-language live chat is available 24 hours a day, 7 days a week, including during BPL season, T20 World Cup periods, Eid holidays, and all Bangladesh public holidays. Support operates on Bangladesh Standard Time (UTC+6).

For written privacy enquiries, you may contact us at the email address: support@mellbet

We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 14 business days.